Ongoing optimization
![](https://softerector.com/wp-content/uploads/2023/10/ongoing-2.png)
SEO is an ongoing strategy, which is why the definition of SEO services generally emphasizes the partnership that your business forms with your SEO agency.
On-page optimization
![](https://softerector.com/wp-content/uploads/2023/10/on2.png)
On-page optimization is another critical component of the meaning of SEO services.
Off-page optimization
![](https://softerector.com/wp-content/uploads/2023/10/of2.png)
When you invest in SEO services, your package should include off-page optimization